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Weddings are a definite big business; a $72B market in the usa and $300B globally (IBISWorld, 2016)

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The pre-wedding shopping experience is a fundamental element of that company. Whether it’s shopping as a few for a wedding ring, investing a day utilizing the marriage party to pick a marriage dress or groomsmen’s matches, or simply selecting that special gift, shoppers anticipate high touch service in-store—something that an retailer that is online can’t do.

Nonetheless, you can find headwinds in forex trading. Disruptors like lease The Runway, Blue Nile and Diamond Foundry are making online a part that is key of shopping experiences. With a more substantial change in investing toward experiences over items on their own, today’s bride and groom likewise have more choices. Millennials are becoming hitched later, and possess more disposable earnings to invest. In this market that is increasingly competitive bridal stores must spend money on producing differentiated store experiences to raise consumer lifetime value.

At Brickwork, a handful is had by us of precious Jewelry and Luxury Fashion clients that provide in-store solutions into the Bridal category. We dove in to the information and surfaced an insights that are few our clients have found in regards to the Bridal shopper.

They start online

92% of shopping is nevertheless done in stone & mortar, but shoppers now begin their way to buy on the web (nyc days, 2018). 64% of brides utilize Pinterest to locate motivation (Brides, 2014). For starters Brickwork client (an engagement ring retailer) driving extra traffic into store assessment experiences meant recognizing the complete buying journey of band shoppers. This retailer placed digital calls to action for personalized store appointments strategically on all of these pages after identifying that these shoppers spent most of their time on product detail pages during their online research phase. Read More